. Latino Loop

LATINO LOOP for the week of May 27, 2016

The Pew Research Center reports that so far this fiscal year there’s been a 13% increase in naturalization applications over the same time period a year before, but it is actually lower than in the 2012 presidential election cycle when naturalization was up 19%. 

StubHub parent company eBay is expected to close its acquisition of  Spain-based ticket company Ticketbis with a price tag reportedly at $165 million. 

NBCUniversal has released the latest The Curve Report, a trends and consumer insights report focused on young Latinos in the U.S. and what’s ahead in consumer culture. http://thecurvereport.com

Brad Pitt rescued an 11-year-old fan who was being crushed by a mob of fans outside the set where the actor is currently filming in Gran Canaria, Spain.   

Grupo Gallegos won the Hass Avocado Board general market account for its digital and social media initiatives.  According to a rep from the client, Grupo Gallegos "stood out from the other agencies because of its creativity, impressive talent, bilingual capabilities and focus on both general market and Hispanic consumers”.

Univision will air “Maestros de Impacto” (Teachers Who Make an Impact) on Sunday, May 29th at 5 PM ET/PT (4 PM CT).  The one-hour special hosted by Pamela Silva-Conde and Barbara Bermudo is part of the network’s ongoing “Univision Contigo” education initiative.

The Paley Center for Media recently celebrated a Hollywood Tribute to Hispanic Achievements in Television at an event in Beverly Hills attended by Emilio and Gloria Estefan, America Ferrera, Luis Guzman, Mario “Don Francisco” Kreutzberger, George Lopez, Edward James Olmos and others.  

The USTA (United States Tennis Association) will partner with LimeGreen Moroch, a Chicago-based multicultural agency, to develop and strengthen its multicultural marketing to engage more African American, Hispanic and Asian fans of the sport.

Emmy Award winner and co-conductor of Telemundo’s “Un Nuevo Dia” chef James Tahhan will release a cookbook, “Cocina en Casa con Chef James”, on September 13th in both English and Spanish. 

Romeo Santos was awarded Best Latin Artist at the Billboard Awards this past weekend. The big winner of the night was The Weeknd with eight awards. 

Emmy Award-winning journalist and investigative reporter Maria Celeste Arraras, host of “Al Rojo Vivo Con Maria Celeste” and co-anchor of "Noticiero Telemundo”, was presented by the City of Los Angeles with an official proclamation honoring her for her extensive career as a  voice for the Latino community.

Aereomexico’s latest ad, created by Ogilvy & Mather Mexico, examines the concept of borders and what they cause in society. View the ad here.

Presidential hopeful Bernie Sanders visited Friendship Park on the U.S.- Mexico border in Southern California, a meeting place for the deported and their U.S. families, and spoke to deported U.S. War Veteran Hector Barajas through the fence, telling him “I would like you on this side of the border.”

Violence in Acapulco has risen in recent months with the number of murders in the city so far this year at 684.  It is estimated that 95% of the killings in the city are linked directly or indirectly to criminal gangs. 

The trailer for a new web series produced by America Ferrera and MACRO, a multicultural media company, was released this week.  “Gente-fied” tells the story of seven latinos dealing with gentrification in Boyle Heights, CA. Seven episodes have been confirmed, but a release date has not been set yet. See the trailer here.

A recent State Farm “State of Neighbors” survey, which was fielded in partnership with Harris Poll, uncovers Hispanics’ attitudes and behaviors about being a good neighbor and finds that Hispanics are leading the way in digital communications.  Over a third (36 percent vs. 27 percent total) of Hispanics are familiar with social media use in their neighborhood – making them one of the most likely groups to cite social media use with their neighbors.

Honey Bunches of Oats has launched a new campaign to celebrate young Hispanic musicians and encourage them to continue their passion. Voces con Dedicación (Voices with Dedication) will collaborate with Mexican singer Sofia Reyes and will award $10,000 to five young Hispanic musicians. 

Don Daboub was promoted to the post of EVP of Integrated Marketing Solutions, Mountain Region at Entravision.  Daboub was previously SVP of IMS, Colorado at the company. 

Krysten de Quesada was promoted to the post of Account Director of Pinta’s Miami office.  De Quesada was previously an Account Manager and  leads numerous national advertising and public relations accounts, including beIN SPORTS, eMerge Americas, Facebook, and Nat Geo Mundo.

Luciana Cani was names SVP, Executive Creative Director at LAPIZ.   Cani will lead creative output across the full client portfolio including work for Advanced Auto Parts, Allstate, Purina and the Mexico Tourism Board.

The Season 10 finale of the Univision Network’s hit reality competition, “Nuestra Belleza Latina” (Our Latin Beauty), reached 5.1 million total viewers. The show averaged its highest-rated telecast in its 10th season run with 2.9 million Total Viewers 2+, 1.3 million Adults 18-49, 586,000 young Adults 18-34 and 721,000 Persons 12-34. The finale made Univision the No. 3 Broadcast Network during the two-hour airing and for the entire night, outperforming CBS and NBC among Adults 18-49 and young Adults 18-34.

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